Category Articles:
NFC Vs iBeacon (BLE) | Mobile Payment Solutions
As Mobile payment transaction volume will grow by 42% to reach 26.9m in 2016, the technologies that make mobile payments happen are all the more important. Near Field Communications (NFC) and Beacon (BLE) technology both give brand marketing new levels of creativity in the context of the customer journey and mobile payment solutions. They both… Read more »
The Best Global Brands of The Last 15 Years
The Best Global Brands have changed over the last 15 years. These are some of the highlights of their movements between the years 2000 to 2015. Apple’s rise in 2011-2013 led to overtaking Coke as the current #1 Best Global Brand. Google’s rise to prominence starting in 2008 and becoming the 2nd Best Global… Read more »
Why Use Accelerated Mobile Pages (AMP)
Google have created a new way of accelerating mobile web pages for mobile devices. Giving online publishers and advertisers more opportunity resulting from faster loading times. Speed matters and instant is the ideal. Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to… Read more »