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Is Wearable Tech the next step for Apple ?

With many smart watches now hitting the high street and Google Glass now officially on the market, it is a sign of the times. Wearable technology is the next big growth market in technology and all the major players have something to offer. Apple is one of the companies that should take this timely opportunity… Read more »

Helpouts By Google Explained

Helpouts By Google Explained Following on from the last post about ‘How To’ videos increasing in popularity and importance in our everyday lives, it is great to see the next step provided by Google. This has come in the form of  Google ‘Helpouts’ which enables students, professionals and hobbyists to learn directly from experts in… Read more »

The rise of the ‘How To’ Video on YouTube

Why has Video Become So Popular? ‘How to’ videos are extremely useful when you are trying to find something that is uniquely helpful or entertaining. The masses are now getting the hang of video production more and more as video tech is more accessible and distribution made easier. The increasing relevance of video is also… Read more »

Coca-Cola & the Social Media Guard Campaign

In this short satirical brand video on YouTube, Coca-Cola pokes fun at the way social media and mobile devices divert us from real life human interaction. We all like to poke fun at stuff on social media and Coca-Cola now getting the joke has made a successful campaign out of it.     Coca-Cola has historically… Read more »

Grow Your Business: How to use content marketing

This is a great info graphic to show how you can grow your business through content marketing. If you are stuck for ideas, just refer to this and you will be sure to start thinking about how you can drive traffic, engagement and growth. Underlying this is having a clear measurement plan and strategy that… Read more »

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