Category Articles:

Facebook’s acquisition of Instagram in 2012 keeps looking savvier and savvier. According to a new report, people posting and sharing on Instagram will account for almost one-third of all social media users worldwide by 2021.

Fake followers on social media are a problem and account for a large percentage of users on Facebook & Twitter. In this article we explain how to identify fake profiles on Twitter & Facebook.

Developing brand awareness is a key function, and objective, of all businesses, yet in its ubiquitousness, is often criminally overlooked. In order to make sales, deliver services and drive equity, customers need to be aware of your business. Subsequently, it should equate that the more effort you put into developing the cognisance of your brand, and… Read more »

As Mobile payment transaction volume will grow by 42% to reach 26.9m in 2016, the technologies that make mobile payments happen are all the more important. Near Field Communications (NFC) and Beacon (BLE) technology both give brand marketing new levels of creativity in the context of the customer journey and mobile payment solutions. They both… Read more »

The Best Global Brands have changed over the last 15 years. These are some of the highlights of their movements between the years 2000 to 2015.   Apple’s rise in 2011-2013 led to overtaking Coke as the current #1 Best Global Brand.  Google’s rise to prominence starting in 2008 and becoming the 2nd Best Global… Read more »