Category Articles:

Google have created a new way of accelerating mobile web pages for mobile devices. Giving online publishers and advertisers more opportunity resulting from faster loading times.   Speed matters and instant is the ideal. Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to… Read more »

Understanding Google’s duplicate content policy. The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content. They just somehow assume that if something appears twice online, asteroids and locusts must be close behind. Duplicate content… Read more »

Content marketing is about creating great content around your brand or subject. Content that tells a story and gets your audience interested and engaged. This form of marketing can be cleverly used to achieve a number of objectives, all related to promoting your brand or vested interests. When considering what content to create around your… Read more »

Why is Google changing Search Engine Results For Mobile? On the 21st April (2015) ‎Google‬ changed ‪‎the‬ search engine results pages for mobile devices. Putting ‘mobile friendly’ pages ahead of non-mobile friendly pages. In a bid to rightly differentiate the search results based on the device you are viewing the content on and the contents… Read more »

Changes in Google’s algorithm have a direct impact on what is visible in search results. With the top positions in Search Engine Results pages being the prized positions for big business and brands. An increase or decrease in website traffic impacts a businesses ability to generate interest, sales leads, conversions, installs, plays, downloads, actions or… Read more »