Category Articles:
The Search Trends of 2014 – Google Trends
Google Trends, in case you didn’t know it already, is a fantastic service provided by Google to monitor what people search for on the World’s largest search engine. So what did we search for in 2014? The things we love, greatness, answers, hope, remembrance and inspiration. This video from Google gives us a reminder. So… Read more »
Why Hire an SEO Agency? Market Research
Why do companies hire an SEO agency? What are the reasons for outsourcing SEO activities? Where lie the challenges and overlooked opportunities for improvement for an SEO agency? Linkbird conducted their research asking hundreds of market participants and analysed their answers in detail. The following info-graphic summarises the most important findings of their extensive market study…. Read more »
The rise of the ‘How To’ Video on YouTube
Why has Video Become So Popular? ‘How to’ videos are extremely useful when you are trying to find something that is uniquely helpful or entertaining. The masses are now getting the hang of video production more and more as video tech is more accessible and distribution made easier. The increasing relevance of video is also… Read more »
Tips for video in search engine results 2014
We’ve seen enough articles over the last few months to know we’re not the only ones saying 2014 is the year for video content online. It seems that the reports generated in 2012/2013 by Forester and Search Marketers have made an impact to the broader spectrum of content creators and digital marketing teams. The reports… Read more »
Google + and Gmail – Search Influence
Content on Google+ can be promoted within the search results of the people you are connected to by email. It apparently works when you’re logged into Gmail. When searching for content that your friends/connections have engaged with on Google Plus, this content related content will appear at the top of the results generated. Due to… Read more »