Developing brand awareness is a key function, and objective, of all businesses, yet in its ubiquitousness, is often criminally overlooked. In order to make sales, deliver services and drive equity, customers need to be aware of your business. Subsequently, it should equate that the more effort you put into developing the cognisance of your brand, and… Read more »

Are you ready to Think With Google? Google recently updated us on their new page speed and mobile friendly testing tool found within Think with Google. For our latest article this month we introduce the mobile performance tool & explain why having a mobile optimised website is the only way forward. We also give some… Read more »

As Mobile payment transaction volume will grow by 42% to reach 26.9m in 2016, the technologies that make mobile payments happen are all the more important. Near Field Communications (NFC) and Beacon (BLE) technology both give brand marketing new levels of creativity in the context of the customer journey and mobile payment solutions. They both… Read more »

The Best Global Brands have changed over the last 15 years. These are some of the highlights of their movements between the years 2000 to 2015.   Apple’s rise in 2011-2013 led to overtaking Coke as the current #1 Best Global Brand.  Google’s rise to prominence starting in 2008 and becoming the 2nd Best Global… Read more »

Google have created a new way of accelerating mobile web pages for mobile devices. Giving online publishers and advertisers more opportunity resulting from faster loading times.   Speed matters and instant is the ideal. Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to… Read more »