When planning your PPC Campaigns and optimising your conversion rates, negative keywords are you best friend. Maybe you don’t know which negative keywords are relevant to your campaigns. To help you get started here is a list categorising some of the most used negative keywords. Negative Keywords for Adwords Campaigns It is highly likely however… Read more »

Online advertising Brands have embraced social media and online advertising within a relatively short space of time, so what does the future hold for online advertising? There’s no doubt that mobile devices and social media networks have together transformed how brands advertise and communicate. 5 years ago the digital marketing landscape looked very different. Advertising… Read more »

Understanding Google’s duplicate content policy. The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content. They just somehow assume that if something appears twice online, asteroids and locusts must be close behind. Duplicate content… Read more »

Periscope (Periscope.tv) marks a shift in live video on social media and creates new possibilities for brand campaigns. This is what you need to know. (Original article on e-week by Don Reisinger ) What is Periscope and a live streaming App? Where did it come from? Periscope is a live streaming application developed by an independent startup… Read more »

Content marketing is about creating great content around your brand or subject. Content that tells a story and gets your audience interested and engaged. This form of marketing can be cleverly used to achieve a number of objectives, all related to promoting your brand or vested interests. When considering what content to create around your… Read more »