Category Articles:
How to Effectively Build Brand Awareness
Developing brand awareness is a key function, and objective, of all businesses, yet in its ubiquitousness, is often criminally overlooked. In order to make sales, deliver services and drive equity, customers need to be aware of your business. Subsequently, it should equate that the more effort you put into developing the cognisance of your brand, and… Read more »
The future of technology for brand advertising
Online advertising Brands have embraced social media and online advertising within a relatively short space of time, so what does the future hold for online advertising? There’s no doubt that mobile devices and social media networks have together transformed how brands advertise and communicate. 5 years ago the digital marketing landscape looked very different. Advertising… Read more »
The Power of Live Music & Branding
Music provides a fantastic platform for brands to connect with their audiences in a fun innovative live environment. Like all good advertising it is about being in the right place at the right time. Live events such as the SuperBowl are legendary for advertising opportunities. Now with new innovations in branding, through technological advances, there… Read more »
Coca-Cola & the Social Media Guard Campaign
In this short satirical brand video on YouTube, Coca-Cola pokes fun at the way social media and mobile devices divert us from real life human interaction. We all like to poke fun at stuff on social media and Coca-Cola now getting the joke has made a successful campaign out of it. Coca-Cola has historically… Read more »