Category Articles:
NFC Vs iBeacon (BLE) | Mobile Payment Solutions
As Mobile payment transaction volume will grow by 42% to reach 26.9m in 2016, the technologies that make mobile payments happen are all the more important. Near Field Communications (NFC) and Beacon (BLE) technology both give brand marketing new levels of creativity in the context of the customer journey and mobile payment solutions. They both… Read more »
Google’s Big SEO Mobile Search Update
Why is Google changing Search Engine Results For Mobile? On the 21st April (2015) Google changed the search engine results pages for mobile devices. Putting ‘mobile friendly’ pages ahead of non-mobile friendly pages. In a bid to rightly differentiate the search results based on the device you are viewing the content on and the contents… Read more »