Portfolio

Project Details

Albury Publishing

Webook asked Brands on Digital to attract, engage and activate a community of creative writers on Webooks web-based platform.

The Webook platform enables writers to get direct feedback on their creative writing projects. Constructive feedback from other aspiring writers, Industry professionals and agents. Helping them on their individual path to become a published writer and nurcher their talents.

In order to active a lapsed community base and attract a new targeted audience. Brands on Digital developed a digital marketing strategy that combined social media, email marketing and SEO best practices. With a combined goal of attracting and engaging creative writers who want to become a published author.

Building up a strong Social media presence was key in being able to attract a highly targeted new audience and understand more about the user-base. Whereas the e-newsletters helped reactivate a lapsed audience of 40,000 users and maintain monthly active engagement.