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That’s pretty stellar performance for a startup Facebook purchased for $1 billion back in 2012. The number of Instagram users has all but exploded in those five years or so, from 30 million users at the time of the acquisition to the estimated 593.7 million users it will have by the end of 2017. Indeed, Instagram has become so successful, brands such as Nike (NKE), Sephora and yoga-centric brand Lululemon
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Perhaps more surprising is where all that growth is happening. According to eMarketer, the U.S. isn’t even in the top 10 markets where Instagram is most pervasive among social media users. Instead, Sweden, Norway and Australia are the countries where social media savvy folks use Instagram the most.
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